AN ARCHITECTURAL PERSPECTIVIST GOES DIGITAL Using digital media to simulate traditional watercolor and charcoal rendering techniques puts new creative flexibility in the hands of master illustrator Robert Frank. Located in San Francisco, Robert Frank has been an architectural illustrator since 1986. He is president emeritus of the American Society of Architectural Perspectivists and teaches digital imaging at the San Francisco Academy of Art College. — Published 2001.0110
	BECOMING AN INFORMATION ARCHITECT With the ever-increasing quantity of information that architectural project managers must handle, electronic piles of spreadsheets and word-processing documents are only compounding the problems of project management. Tools built on easy-to-use database software can provide an effective solution, but in my experience, few firms take advantage of them. Architects should be designing their own information management systems, which have the potential to take over a surprising number of nongraphical tasks in a professional office. — Published 2000.1115
	IS THERE A PR CONSULTANT IN YOUR FUTURE? Editor's Note: Even if you run a small firm, you might consider hiring a public relations consultant to give your practice a boost. How do you find a PR consultant? What questions should you ask in hiring one? And how do you know if you're getting what you pay for? ArchitectureWeek contributing editor Michael J. Crosbie quizzes public relations consultant Jane Cohn. Illustrations are by the architecture, engineering, and interior design firm of Fletcher-Thompson, Inc., one of Cohn's clients. — Published 2000.0802
	EXPANDING YOUR PRACTICE THROUGH WEB MARKETING Every architecture firm, it seems, has a web site, but how effective are these sites as marketing tools? It depends how you use them. During the 1990s, many firms placed their billboards on the information highway by setting up a promotional web site. It might have included a portfolio of work, some high-sounding statements of design philosophy, perhaps a client list, and news of current projects. — Published 2000.0628

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