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  • Marketing for Building Design Professionals - 01
    Marketing for Building Design Professionals page: 01 | 02 | [next]

    ArchWeek Image

    WIKI CASE STUDY - PART TWO

    In Part One of this architectural wiki tutorial, we created the core of a building case study in the Archiplanet wiki, with summary building information and uploaded photos we took ourselves.

    Here in Part Two, we will enhance that study with an external link, add a live building location map, and select and collect appropriate images from a photo-sharing site, and see how to add those to the building case study, too. — Published 2007.1205

    Continue...

    ArchWeek Image

    WIKI CASE STUDY - PART ONE

    We've been talking recently about the "wiki" phenomenon of community-created web sites - and what they might mean to architecture - both in terms of wikis in general, and in the context of the ArchitectureWeek web family. — Published 2007.1107

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    MARKETING MOVES

    Computer technology drives reinvention of marketing for architects and designers in two important ways. First, it makes the design and production of marketing pieces much easier by facilitating the creation, assimilation, and manipulation of images, text, and graphics. Second, digital technology provides new means of delivery for marketing communications via the Internet, videotape, CD, and DVD. — Published 2005.0928

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    WORKING WITH A PHOTOGRAPHER

    Good photography is important to architects and designers for documenting completed projects and for attracting new work. An experienced professional photographer can capture the feeling of a space, providing more than simply a literal representation. But finding the right photographer for your design style is not as simple as looking in a directory, and there are a few lessons to heed about developing a working relationship. — Published 2003.0205

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    DESIGN FIRM INTRANET

    While the Internet has grabbed the technology spotlight in recent years, its little sister, the corporate intranet, hasn't received the same level of attention. An intranet is an internal Web site located behind a company's protective firewall so that only employees and authorized users have access. Intranet applications have the potential to replace the islands of information trapped in a firm's file cabinets and incompatible databases. — Published 2002.0605

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    DESIGN FOR BUSINESS 2001

    "Good design is good business." This is the maxim that drives the annual Business Week/ Architectural Record Awards. Each year the awards honor projects worldwide that demonstrate a creative confluence of management and architecture that supports successful enterprises. — Published 2001.1219

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    JUST ANOTHER PRETTY WEB SITE?

    More than two-thirds of design and environmental consulting firms plan a redesign of their Web site in the coming year. But in their rush to redesign, many firms seem doomed to repeat fundamental mistakes they made on earlier versions of their site.

    There are six important questions firm leaders should ask themselves when redesigning their Web site. Some successful answers to those questions are illustrated here in the work of three representative firms. — Published 2001.0124

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    AN ARCHITECTURAL PERSPECTIVIST GOES DIGITAL

    Using digital media to simulate traditional watercolor and charcoal rendering techniques puts new creative flexibility in the hands of master illustrator Robert Frank.

    Located in San Francisco, Robert Frank has been an architectural illustrator since 1986. He is president emeritus of the American Society of Architectural Perspectivists and teaches digital imaging at the San Francisco Academy of Art College. — Published 2001.0110

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    BECOMING AN INFORMATION ARCHITECT

    With the ever-increasing quantity of information that architectural project managers must handle, electronic piles of spreadsheets and word-processing documents are only compounding the problems of project management.

    Tools built on easy-to-use database software can provide an effective solution, but in my experience, few firms take advantage of them. Architects should be designing their own information management systems, which have the potential to take over a surprising number of nongraphical tasks in a professional office. — Published 2000.1115

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    IS THERE A PR CONSULTANT IN YOUR FUTURE?

    Editor's Note: Even if you run a small firm, you might consider hiring a public relations consultant to give your practice a boost. How do you find a PR consultant? What questions should you ask in hiring one? And how do you know if you're getting what you pay for? ArchitectureWeek contributing editor Michael J. Crosbie quizzes public relations consultant Jane Cohn. Illustrations are by the architecture, engineering, and interior design firm of Fletcher-Thompson, Inc., one of Cohn's clients. — Published 2000.0802

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    Marketing for Building Design Professionals page: 01 | 02 | [next]

     

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