ArchitectureWeek
 
Marketing for Building Design Professionals - 01
Marketing for Building Design Professionals

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DISTILLED FARMHOUSE

Compelled by sentimentality and the knowledge that the former owners (a farm family) would be retained to work the land, a Chicago couple commissioned architect Margaret McCurry to convert a 26-acre (11-hectare) farm in Galien, Michigan, into an expanded family compound while preserving as much as was practical of the original farmhouse. — Published 2012.0411

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RIPPLE EFFECT

Your first reaction to seeing Aqua Tower as it commands the Chicago skyline might be, "What happened to that skyscraper?" It looks as if some of its concrete floor fins might have been worn away over years of exposure. Or perhaps some kind of pervasive organism has taken over a sleek glass tower, crawling all over its facade — the Blob meets Howard Roark's Enright Building. — Published 2011.0105

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MARKETING INTERIOR DESIGN

There are countless marketing and public relations-related books, web sites, and articles online and in print that can help the individual interior-design business owner approach marketing, from something as simple as Public Relations for Dummies to more design-oriented sources.

Likewise, there are hundreds of ways — some free, some reasonably inexpensive, and some extremely expensive — to promote a brand or business. Finally, there are many independent consultants to assist in the PR process. — Published 2010.0908

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WIKI CASE STUDY - PART TWO

In Part One of this architectural wiki tutorial, we created the core of a building case study in the Archiplanet wiki, with summary building information and uploaded photos we took ourselves.

Here in Part Two, we will enhance that study with an external link, add a live building location map, and select and collect appropriate images from a photo-sharing site, and see how to add those to the building case study, too. — Published 2007.1205

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WIKI CASE STUDY - PART ONE

We've been talking recently about the "wiki" phenomenon of community-created web sites - and what they might mean to architecture - both in terms of wikis in general, and in the context of the ArchitectureWeek web family. — Published 2007.1107

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MARKETING MOVES

Computer technology drives reinvention of marketing for architects and designers in two important ways. First, it makes the design and production of marketing pieces much easier by facilitating the creation, assimilation, and manipulation of images, text, and graphics. Second, digital technology provides new means of delivery for marketing communications via the Internet, videotape, CD, and DVD. — Published 2005.0928

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WORKING WITH A PHOTOGRAPHER

Good photography is important to architects and designers for documenting completed projects and for attracting new work. An experienced professional photographer can capture the feeling of a space, providing more than simply a literal representation. But finding the right photographer for your design style is not as simple as looking in a directory, and there are a few lessons to heed about developing a working relationship. — Published 2003.0205

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DESIGN FIRM INTRANET

While the Internet has grabbed the technology spotlight in recent years, its little sister, the corporate intranet, hasn't received the same level of attention. An intranet is an internal Web site located behind a company's protective firewall so that only employees and authorized users have access. Intranet applications have the potential to replace the islands of information trapped in a firm's file cabinets and incompatible databases. — Published 2002.0605

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DESIGN FOR BUSINESS 2001

"Good design is good business." This is the maxim that drives the annual Business Week/ Architectural Record Awards. Each year the awards honor projects worldwide that demonstrate a creative confluence of management and architecture that supports successful enterprises. — Published 2001.1219

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JUST ANOTHER PRETTY WEB SITE?

More than two-thirds of design and environmental consulting firms plan a redesign of their Web site in the coming year. But in their rush to redesign, many firms seem doomed to repeat fundamental mistakes they made on earlier versions of their site.

There are six important questions firm leaders should ask themselves when redesigning their Web site. Some successful answers to those questions are illustrated here in the work of three representative firms. — Published 2001.0124

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Marketing for Building Design Professionals

 


 
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