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ArchitectureWeek Book Center
New books and classics, too, on architecture, building, architects, design, construction, design media, and more...
As noted by the editors of ArchitectureWeek. Suggestions and submissions are welcome.
 | Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author: Christian Mikunda
Publisher: Kogan Page
Year: 2004
ISBN 0749442565
| List Price: $39.95
Amazon Price: $30.36
Usually ships in 1 to 2 weeks |  |
Category: Buildings / By Building Type / Commercial /
ArchitectureWeek Description
Illustrated guide to "mood management" and to creating the WOW effect in public and commercial spaces, aimed at marketing professionals, architects, retailers, urban planners, and psychologists. Case studies range from the Guggenheim Museum in Venice to Caesar’s Palace in Las Vegas. Amazon Customer Average Rating: 
Also available — Selected Architecture Posters and Prints
For more books on specific architects and buildings, please see the detailed listings in the Great Buildings Architect Pages and Building Pages.
We greatly appreciate your suggestions for great new books about architecture and building!
Architecture book publishers are invited to submit new books for possible book review coverage and listing in the collection:
Via USPS — Books Editor, ArchitectureWeek, PO Box 1588, Eugene, OR 97440 USA.
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