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Special Preview: 2011 FOLIO: B-to-B CEO Survey

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B2B @ FolioMag 2011-04-26 15:21:44
In May, FOLIO: will release its 2011 B-to-B CEO Survey conducted by Readex Research, tracking everything from revenue performance to profit trends to technology investments and CEO salaries. In advance of the report, FOLIO: is offering a preview of some of the findings specific to b-to-b publishers in 2010 and 2011. Revenue ratios remain fairly steady, with print continuing to sink as …

The New Paradigm: It's the Audience

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B2B @ FolioMag 2011-04-14 13:26:21
What do we do now that "readers" have become "users?" In the last two months, I have attended B2B media industry gatherings as varied as an American Business Media meeting in New York, a CEO conference of UFI (the international trade fair operators group) in Geneva and the FIPP Digital Innovators' Summit in Berlin. Different segments to be sure, but what was the …

Consumer Tech: Bad for Business

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B2B @ FolioMag 2011-01-11 15:12:49
On the face of it, Internet technology should be a b-to-b publisher's best friend. Sure, the Internet effectively put an end to the long and lazy golden age of publishing (1493-1993, RIP) when we used "ink" and a composite of mulched tree to disseminate information. But that same Internet is making our lives as publishers easy in so many other ways, right? Take …

What's in a Name?

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B2B @ FolioMag 2010-10-15 19:23:59
Until recently, it had been mostly quiet at e5 Global Media, the private equity-backed media startup led by CEO Richard Beckman that acquired Nielsen Business Media?s eight media/entertainment industry brands late last year, including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and Back Stage magazines. First came news that The Hollywood Reporter was transitioning from a weekday trade paper into a …

On Mammals, and B-to-B Media

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B2B @ FolioMag 2010-09-21 20:58:59
M&A activity is one of the most direct signs of the health of any industry, including media. Why? Because unless it?s a distress situation, if someone?s selling it means they?ve done well. And if someone?s buying, it means they?re bullish about the future. So all of a sudden, there are some interesting deals occurring in b-to-b media that tell us something …

What Newsweek Can Expect from Sydney Harman

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B2B @ FolioMag 2010-08-12 17:50:35
Audio pioneer Sidney Harman [pictured] was never shy about offering his opinions of and to the press, including industry trade publications. My experience with Harman began 51 years ago when I launched an audio industry business weekly called Audio Times.I began this journal because, as an audio hobbyist, I sensed a need for an informative newsweekly that would provide a steady …

Things May Be Getting Better. If So, What Have You Learned?

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B2B @ FolioMag 2010-07-29 15:33:14
There's a new attitude in magazine publishing: Cautious optimism. In recent months, the industry has seen some flashes of improvement. MPA's Publishers Information Bureau reported that ad pages grew 0.8 percent in the second quarter. That's not too impressive until you realize that's the first time in NINE quarters that PIB reported that both revenue and pages had increased (ad pages are …

?If You?re Not Actively Thinking About Creatively Destructing Your Brand Then Someone Else Will?

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B2B @ FolioMag 2010-07-27 13:13:28
Controversial. Insightful. Entertaining. True. One of the best parts of covering magazine publishing and interviewing the industry?s most influential players is getting that nugget, that one quote about some important issue that stands out?leaps off the screen as any one or more of the descriptors above.And, thankfully, there have been a lot of them. Now that we?re well past the halfway …

Overheard at the FOLIO: Show

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B2B @ FolioMag 2010-06-10 16:52:56
The following are quotes from various sessions, keynotes and elsewhere during the 2010 FOLIO: Show, which took place this week in New York City. Below that is a collection of tweets from attendees about the show.Quotes from the Show:?If you?re not actively thinking about creatively destructing your brand then someone else will.? ? David Nussbaum, chairman and CEO, F+W Media?Invest in …

BPA Doubles Down

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B2B @ FolioMag 2010-06-04 14:47:02
The decision by the BPA Board of Directors to not loosen the requirements for reporting 1-year, 2-year and 3-year names separately was a bold move. As the pithy phrase goes, "Let me know how that works out for you."I know more than a few circulation directors who were not expecting this outcome-to say nothing of their publishers and presidents who were …

When Did B-to-B Publishing Get So Confusing?

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B2B @ FolioMag 2010-05-07 14:39:00
ABM held its annual meeting this week in Charleston, South Carolina. Many of the familiar faces were there. Also familiar were some ?legacy? issues that kept cropping up throughout the program. Issues that I hadn?t heard discussed in some time. For all of the innovation we continually speak and write about, there are still some persistent, fundamental problems that are fouling …

CEO Still Mum on Plans for e5 Media Brands

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B2B @ FolioMag 2010-04-27 20:22:06
What exactly is going on at e5 Global Media? That?s the question that?s been at the top of certain people?s minds since the private equity-backed media startup acquired Nielsen Business Media?s eight media/entertainment industry brands late last year.The new group?formed by Pluribus Capital Management and financial services firm Guggenheim Partners?poached Cond� Nast?s Fairchild Fashion Group CEO Richard Beckman [pictured] to lead …

Reedtown Massacre Reveals the Future of the Trade Media Business

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B2B @ FolioMag 2010-04-20 10:45:00
The trade media business, such as it was, has been ripped apart and largely destroyed by Google. The musical chairs game that private equity players have been playing is finally out of seats and many household names have been left holding the bag, trying to hardball the banks into restructuring or just going bankrupt. The ?strategic? multi-market players are shedding print …

Print To Dip Below 50 Percent of B-to-B Revenue for First Time

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B2B @ FolioMag 2010-04-08 13:53:16
While b-to-b publishing executives saw print account for 52.4 percent of total revenue in 2009, they anticipate print dropping to 47.5 percent of overall revenue in 2010, according to the latest FOLIO: B-to-B CEO Survey, conducted by Readex Research. That's the first time print has fallen below 50 percent of total revenues for b-to-b publishers as a whole, according to the …

?I Don?t Know What You Mean by Social Media?

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B2B @ FolioMag 2010-04-05 20:03:25
After releasing some preliminary results in February, the American Society of Business Publications Monday made available the complete results from ?Survey on Digital Skills & Strategies,? a project it conducted late last year with the Medill School/Media Management Center at Northwestern University. So, what did the survey turn up? B-to-b editors say they want more digital and business journalism help. ?Even …

Too Many Media Companies, Not Enough Media Buyers

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B2B @ FolioMag 2010-02-22 20:01:28
I enjoyed Matt Kinsman?s recently-posted collection of comments illustrating the frustrations of digital personnel with old-school b-to-b publishing management.� It?s hard to imagine publishing executives clinging to the hope that their strategies of yesteryear will bear fruit when ?the market comes back.?� It doesn?t work that way. Despite their reluctance to forfeit the $5000 print ad for the $500 banner, this …

The Benefits of Twitter for B-to-B Media Brands

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B2B @ FolioMag 2010-02-18 15:48:26
Twitter is becoming an essential tool for business media editors, as part of their reporting, shaping their products, and connecting with their markets in new ways. Recently I analyzed how editors are using Twitter across Reed Business Information, and I heard some really interesting stories. Today I want to share three of them. Twitter: Making Our Products BetterLibrary Journal Managing Editor …

What Happens If (When) Big Trade Publishers Stop Publishing Magazines?

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B2B @ FolioMag 2010-01-20 21:44:47
Some recent events have pointed to the acceleration of two trade publishing giants leaving the magazine publishing industry.After a failed auction in 2008 and closing all but one of the magazines published under its Associated Construction Publications group last spring, Reed Business Information in July said it was putting its portfolio of U.S.-based titles back on the block. Last month, it …

A Death Knell for the Newspaper Business?

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B2B @ FolioMag 2009-12-11 22:13:46
Trade magazines can be a barometer of the health of an industry. Journalistically, they cover the health, troubles and trends in an industry. As businesses, they sell advertising to an industry?s suppliers. In a complex symbiotic relationship, trade magazines rely on suppliers to an industry for their own health, while suppliers rely on the business health of the readers of a …

Reminder: Magazines Just One Element of the Overall Brand

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B2B @ FolioMag 2009-12-11 14:12:10
Crain Communications on Thursday announced that Jonah Bloom, longtime editor of trade publication Advertising Age, was leaving the company to serve as CEO and editor-in-chief of budding blogging network Breaking Media?home to Above the Law and Dealbreaker. Following Bloom is Ad Age senior editor Matt Creamer, who will take the executive editor post at Breaking Media.When I heard the news, I …

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