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I saw this idea at GreenBuild. A large, flat screen TV in the Hycrete booth, showing a company video, had a sign saying, "Win this TV." But instead of the usual "deposit your card here" type of drawing, applicants had to answer questions based on information displayed in the booth.Here is …
Building Product Marketing 2009-11-14 00:22:00
This Sunday November 15th is the 12th Annual America Recycles Day!"It has grown to include millions of Americans pledging to increase their recycling habits at home and work and to buy products made with recycled materials."America Recycles Day just happens to be a few days after the USGBC Greenbuild Convention, which …
Building Product Marketing 2009-11-13 23:33:00
A View from the Back of the BusMinneapolis-St. Paul CSI specifics November 2001Michael D. Chambers FCSI CCSContributing EditorIn my perspective from the back of the bus, I wonder why we as product representatives do not use specifications and particularly guide specifications more in their design professional marketing calls and continuing education …
Building Product Marketing 2009-11-09 17:25:00
ICC has released meeting notes for its October work session on the International Green Construction Code (IgCC). Along with the notes, a third version of the code itself is available. These documents mark a halfway point in the development of the new code.In this version, you'll find new text for the …
Building Product Marketing 2009-10-28 01:28:00
?In the past, just about every advertiser has assumed that in order to sell his goods he has to convince consumers that his product is superior to his competitor?s. ?This may not be necessary. It may be sufficient to convince consumers that your …
Building Product Marketing 2009-10-27 05:02:00
"I try to be a forthright economist. That means, I try to be right at least a forth of the time." So said George Christie, the former chief economist for McGraw Hill. Will his successor be as reliable?McGraw Hill's Construction Outlook for 2010, prepared in October 2009, contains the following observations:New …
Building Product Marketing 2009-10-26 23:49:00
Building Product Marketing 2009-10-21 17:43:00
Several friends and colleagues have asked me recently whether they should become LEED professionals. With the new hierarchical structure in LEED 2009, it's not easy to determine the appropriate level and specialty. As it happens, I've recommended to most of my colleagues that they seek the LEED Green Associate credential.LEED Green …
Building Product Marketing 2009-10-21 17:29:00
It's not just a roof drain - its a Rainwater Harvesting System.This is an example of a creative repositioning of a product line to gain a foothold in a growth market. Before, roof drains were primarily of interest to plumbing designers - now, they are the key to LEED points.
Building Product Marketing 2009-10-20 17:23:00
Environmental concerns are not the same throughout the country. Reclaiming brownfields is especially important in old urban areas, and water conservation in dry areas.To recognize regional differences, the 2009 editions of LEED offer a bonus credit to projects that prioritize regional concerns. In each zip code of the country, local USGBC …
Building Product Marketing 2009-10-20 06:37:00
Richmond Olympic Oval, Richmond, BC, Canada. The principal and lead project architect: Bob Johnston of Cannon Design. From Wikipedia: "It has been built on a site beside the Fraser River, a few blocks away from Lansdowne Station on the Canada Line. From the air, it is the first Olympic venue many …
Building Product Marketing 2009-10-20 05:14:00
Here are over one hundred of the most important prospects a building product manufacturer can know. Specifications Consultants in Independent Practice (SCIP) is a nationwide organization of professional specification writers who practice as consultants rather than on the payroll of an …
Building Product Marketing 2009-10-20 04:42:00
Building Product Manufacturers may start getting more questions about the origins of the products they make. The American Recovery and Reinvestment Act of 2009 requires that designated federally and state-funded projects must use manufactured products and un-manufactured construction materials that are sourced domestically. The requirement does not seem to require components …
Building Product Marketing 2009-10-19 23:39:00
Product Representation Practice Group Join us for a Webinar on …
Building Product Marketing 2009-10-12 21:05:00
Direct mail is not obsolete. As evidence, i not that even Google is using direct mail to sell their online ad words. Targettable, actionable, measurable, and affordable - direct mail should still be considered in the design of your marketing mix.
Building Product Marketing 2009-10-12 19:02:00
Anything that goes on the web is permanent, which means when mistakes happen ? and they will happen ? there is no way to undo them. So how can you fix them? Admit the mistake and issue a correction. Admitting your mistakes builds trust with your clients and gives you a …
Building Product Marketing 2009-10-12 07:13:00
MARKETING GONE WILD The other day I saw a startling piece of advertising. It was on a truck operated by a dog-poop scooping service (yes, there are such things, at least here in Southern California.) The truck had nice graphics explaining what they …
Building Product Marketing 2009-10-08 20:32:00
"It is time that we quite seeing seeing ourselves as merely designing beams and columns, and start recognizing and proclaiming that we save lives for a living." That's the advice given by a structural engineer in a recent article in Structure Magazine. It is good advice that many building product manufacturers can …
Building Product Marketing 2009-10-08 05:22:00
Barcodes may have new opportunities in building product marketing thanks to cell phone applications and improved bar code technology. There are now cell phone applications that can read bar codes to launch other programs. Consider, for examples:Your product label has a bar code. In the field, an installer shoots a picture …
Building Product Marketing 2009-10-07 22:00:00
CSI is offering an iPhone app to convert MasterFormat 95 section numbers to Masterformat 2004. This is not only handy but timely, since CSI has announced it will discontinue support for MasterFormat 95 on December 31, 2009.They are also offering a MasterFormat 2004 Search app. See their website www.csinet.org for more …
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