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Building Product Marketing 2014-06-25 03:17:00
You?re invited to be an AIA Convention 2015 speaker! We?re developing an incredible education program for AIA Convention 2015, the largest annual gathering of architects in the country, and we?d love your help. If you?re an articulate subject matter expert looking for an opportunity to educate, engage, and connect with the architecture and design community, we invite you to submit an …


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Building Product Marketing 2014-06-16 18:17:00
Most of my clients do not realize how important it is to have good photos of their products.  They should take note of a recent blog post by Nadav Malin president of BuildingGreen.com, describes how the editorial process at architectural magazines is often driven by images. He writes:This visually interesting project went on the magazine cover (over Malin's objection) even though …


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Building Product Marketing 2014-06-06 22:24:00
LEED and other sustainability scorecard systems can have the effect of distilling difficult decisions to a few simple points.  This can be useful for some, but not all product selection decisions.Fiber reinforced plastics (FRP), for example, are difficult to assess. Here is how one company, Kreysler and Associates, explains the sustainability of their product:Sustainability is a popular and important issue facing …


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Building Product Marketing 2014-06-04 18:32:00
The design competition is a central part of the curriculum in schools of architecture and design. Building product manufacturers can benefit in at least three ways by sponsoring competitions that incorporate their products.2014 Winner. Design by Jenny Trieu.A recent example is the Wilsonart Challenge, sponsored by the plastic laminate manufacturer of the same name. The company takes the challenge to a …


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Building Product Marketing 2014-06-03 22:12:00
Video, above, gets its point across without words.Behind the scene video, below, reinforces the point with words.e


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Building Product Marketing 2014-06-02 20:47:00
Manufacturers? Agents National Association (MANA) is a good resource for manufacturers that sell (or are considering selling) through independent rep agencies. I got the following message from Jerry Leth, the organization's General Manager, spelling out their services to "principals", the companies that employ agents:FIND REPS:We help manufacturers find prospective professional manufacturers' reps through the RepFinder, an online directory of our manufacturers' …


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Building Product Marketing 2014-05-23 20:11:00
Building Product Manufacturers, contractors, and design professionals are generally well informed about life-safety. But what can a manufacturer do to help a building owner or manager maintain the safety of a building and its occupants?I confronted this question while consulting to a company launching a new type of ceiling panel. The ceiling panels allow fire sprinklers to be used in a …


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Building Product Marketing 2014-04-16 05:02:00
I have spent most of today trying to interpret a research report from one of the major agencies that evaluates products for compliance with building code requirements. Organizations that prepare these reports, such as ICC-ES, IAPMO UES, and others, have to maintain a very high standard of care since their findings are part of the system of building codes and building …


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Building Product Marketing 2014-04-10 23:53:00
Remember your local "plan room", where bidders and suppliers would go to look at plans and specs for projects that were out-to-bid?  Not likely. This is year 33 APC (After Personal Computer), and news about projects in design, bidding, and construction moves at the speed of electrons. "'Big Data; refers to a technology phenomenon that has arisen since the mid-1980s. As …


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Building Product Marketing 2014-04-03 03:46:00


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Building Product Marketing 2014-04-02 04:43:00
The quality of guide specifications published by building product manufacturers has improved significantly. I made a survey of 200 guide specifications in the mid-1980s and found that more than half of them were not in compliance with formats and principles of the Construction Specifications Institute. Now, in contrast, the overwhelming majority of guide specs are in substantial compliance with CSI guidelines.Several …


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Building Product Marketing 2014-03-25 23:10:00
What is VRF? The ad sure doesn't say. The first five responses to a Google search on VRF says it is "virtual routing and filing, whatever that means. It also returns "violation risk factor", "visual resources facility", "vertical reporting framework", "very rapid fire", "vertical removal fixture", and many other terms that seem plausible as construction terms.  I conclude that the glazed …


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Building Product Marketing 2014-03-16 04:29:00
"The top holiday best selling toys of 2013 were primarily tech/building-related toys!"Instead of Kenner Girder and Panel, why not Vistawall kits! Photo from a blog about vintage toys. That's the word from Jill Knepper who was an active contributor to this blog before joining a consumer-oriented marketing consultancy.Another source says: "According to NPD Group point-of-sales data, the building sets category grew nearly …


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Building Product Marketing 2014-03-11 01:06:00
Why is Australia so far behind other nations when it comes to prefab or offsite site modular? That's the question someone posted at Australian Construction Innovation, a LinkedIn group. Curiously, I hear the same question about prefabricated construction in the United States. So the question is one of perspective.My sense is that prefabrication is at exactly the right level. Here are five …


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Building Product Marketing 2014-03-10 04:36:00
Focus on learning, not CEU credits.When I design or present a course offering Continuing Education Units (CEU), I strive to meet educational objectives that will be valuable for architects and engineers and to provide authoritative content in an engaging format. If a course is presented online or in print, I also prepare a quiz to measure whether the student has gained …


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Building Product Marketing 2014-03-06 13:00:00
A building product rep addressed a question to specifiers on the LinkedIn CSI group:I am interested to hear how much MasterSpec is relied upon in creating your specifications. Some of the products I represent are listed in MasterSpec. I am trying to gage the importance of having the products that are not in MasterSpec added to the service.My reply:MasterSpec. Buiding System …


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Building Product Marketing 2014-03-05 05:42:00
Environmental concerns often require finding a balance between environmental and performance concerns, as illustrated in the following case study: Use Prudent Specifications with Titanium DioxideMichael Chusid, RA FCSI CCS ? Letter to Editor, Environmental Building News, Vol.17 No.7I read with interest your article on photoactive titanium dioxide (TiO2) in concrete [see EBN Vol. 16, No. 5]. I have been following …


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Building Product Marketing 2014-03-05 02:53:00
I posted this question on CSI's LinkedIn group:One of my clients, a building product manufacturer, calls architects during bidding to ask them to accept his framing accessory as a substitution. (He …


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Building Product Marketing 2014-03-03 12:50:00
Slides and a recording of Inside the Mind of the Specifier, a recent webinar from CSI.have been posted: Download the slides: http://www.csinet.org/Main-Menu-Category/Education/Trusted-Advisor/Download-the-Presentation-Inside-the-Mind-of-a-Specifier-PDF.pdf View the Recording: http://www.youtube.com/watch?v=f0OYzRT834U   The program is recommended viewing for anyone selling through design professionals.


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Building Product Marketing 2014-02-28 17:57:00
I got 20+ solid leads during a two-hour networking event this week. Sponsored by a CSI Chapter, there were about 45 table top displays from building product companies, and over two hundred attendees. The leads were generated by brief contacts in the exhibit space, in the lobby outside the meeting space, and even in line for the parking lot attendant afterwards. …


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