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B2B @ FolioMag 2010-01-20 21:44:47
Some recent events have pointed to the acceleration of two trade publishing giants leaving the magazine publishing industry.After a failed auction in 2008 and closing all but one of the magazines published under its Associated Construction Publications group last spring, Reed Business Information in July said it was putting its portfolio of U.S.-based titles back on the block. Last month, it …


B2B @ FolioMag 2009-12-11 22:13:46
Trade magazines can be a barometer of the health of an industry. Journalistically, they cover the health, troubles and trends in an industry. As businesses, they sell advertising to an industry?s suppliers. In a complex symbiotic relationship, trade magazines rely on suppliers to an industry for their own health, while suppliers rely on the business health of the readers of a …


B2B @ FolioMag 2009-12-11 14:12:10
Crain Communications on Thursday announced that Jonah Bloom, longtime editor of trade publication Advertising Age, was leaving the company to serve as CEO and editor-in-chief of budding blogging network Breaking Media?home to Above the Law and Dealbreaker. Following Bloom is Ad Age senior editor Matt Creamer, who will take the executive editor post at Breaking Media.When I heard the news, I …


B2B @ FolioMag 2009-12-02 21:51:04
The corporate culture at Cygnus Business Media is toxic. So, perhaps, is Advanstar?s. And Nielsen Business Media?s. The Prism part of Penton Media used to be.These places and many others have become nasty cauldrons of resentment. It gets expressed every time FOLIO: writes a story about them?expressed in the hundreds of comments from past and present employees. I?m not blaming the …


B2B @ FolioMag 2009-11-06 19:37:43
One of our keynote presentations at the virtual FOLIO: Show Virtual last week included a panel of leading executives in the industry, including F+W Media CEO David Nussbaum. Nussbaum gave one of the most provocative responses during the hour-long discussion, essentially saying that print advertising is an irrevocably declining source of revenue, and that companies that don?t recognize that do so …


B2B @ FolioMag 2009-11-05 18:40:48
During the American Business Media Executive Forum yesterday, BusinessWeek chief economist Michael Mandel gave long suffering publishers some hope by saying he believes there is a "media boom" coming in which marketers will reinvest in many of the traditional channels they've cut back. Other speakers weren't so sure. "I don't think print will come ever come back, it will probably stay at …


B2B @ FolioMag 2009-10-29 17:55:50
If there is one area suffering almost as much as print, it's events. While trade show revenue dropped 3.5 percent in 2008, it fell a whopping 20.1 percent through the first quarter of 2009, according to American Business Media. Reed Exhibitions (which operates independently of Reed Business Information), saw revenue and adjusted operating profits plunge 22 percent and 26 percent, respectively, …


B2B @ FolioMag 2009-10-19 13:41:26
Recently, FOLIOmag.com did a story on Waukesha, Wisconsin-based enthusiast publisher Kalmbach Publishing Co. buying Cabin Life. It was a small deal, the type that pops up several times a week (or used to before M&A crashed along with everything else), yet it generated a volume of reads usually associated with stories about much larger transactions. Or lay-offs. Or Cygnus Business Media.Why? …


B2B @ FolioMag 2009-10-15 17:35:31
Many years ago when I had the good fortune to work for Ziff-Davis, I read a quote from Bill Ziff about how publishing had changed. I've lost the quote but it went something like this: "It used to be that our business was run by enthusiastic eccentrics?people who worked and lived day in and day out in their markets and hardly …


B2B @ FolioMag 2009-10-01 20:32:04
There's a disturbing trend that seems to be growing with publishing companies cutting staff. Not just the cutting (although that's certainly disturbing enough) but attempts to portray cuts as something other than what they really are. It happened earlier this year with Johnson Publishing, which denied making layoffs but required employees to reapply for new positions within the company. Most recently, FOLIO: …


B2B @ FolioMag 2009-10-01 20:32:04
There's a disturbing trend that seems to be growing with publishing companies cutting staff. Not just the cutting (although that's certainly disturbing enough) but attempts to portray cuts as something other than what they really are. It happened earlier this year with Johnson Publishing, which denied making layoffs but required employees to reapply for new positions within the company. Most recently, FOLIO: …


B2B @ FolioMag 2009-06-04 18:53:46
The downturn in event revenue has been brutal for publishers who counted on their tradeshows and conferences to pick up the slide in print in 2009. Tradeshow revenue fell 18.5 percent in the fourth quarter of 2008 and is down about 10 percent through the first four months of 2009, according to American Business Media?s 2009 Media Financial Survey, conducted by …


B2B @ FolioMag 2009-06-04 18:53:46
The downturn in event revenue has been brutal for publishers who counted on their tradeshows and conferences to pick up the slide in print in 2009. Tradeshow revenue fell 18.5 percent in the fourth quarter of 2008 and is down about 10 percent through the first four months of 2009, according to American Business Media?s 2009 Media Financial Survey, conducted by …


B2B @ FolioMag 2009-06-02 20:20:35
There have been plenty of bad (even egregious) examples of magazines looking to capitalize on big media stories for their own benefit (see ?The Ethics of Covering Heath Ledger,? "People Looks to Capitalize on Newman Death" et al). This one, however, is a good example of a niche magazine trying to capitalize on a general-interest story that legitimately crossed over to its …


B2B @ FolioMag 2009-06-02 20:20:35
There have been plenty of bad (even egregious) examples of magazines looking to capitalize on big media stories for their own benefit (see ?The Ethics of Covering Heath Ledger,? "People Looks to Capitalize on Newman Death" et al). This one, however, is a good example of a niche magazine trying to capitalize on a general-interest story that legitimately crossed over to its …


B2B @ FolioMag 2009-05-28 15:54:19
According to a recently released Forrester Research report?dubbed ?The Social Technographics of Business Buyers??buyers and decision makers in the business-to-business sector are one of the most active groups of people when it comes to social media participation.  This can be evidenced by the dramatic growth of LinkedIn.    Forrester surveyed 1200 buyers throughout America and Europe.  Because this was a b-to-b survey, …


B2B @ FolioMag 2009-05-28 15:54:19
According to a recently released Forrester Research report?dubbed ?The Social Technographics of Business Buyers??buyers and decision makers in the business-to-business sector are one of the most active groups of people when it comes to social media participation.  This can be evidenced by the dramatic growth of LinkedIn.    Forrester surveyed 1200 buyers throughout America and Europe.  Because this was a b-to-b survey, …


B2B @ FolioMag 2009-04-29 20:54:32
The memo received by BNP Media staffers this week alerting them to 25 percent salary cuts for the foreseeable future includes a line that jumps off the page almost as much as that "25 percent" figure: "Minimum wage will be the floor for this reduction." It's a line that assures employees the company won't be cutting below minimum wage (which of course, …


B2B @ FolioMag 2009-04-29 20:54:32
The memo received by BNP Media staffers this week alerting them to 25 percent salary cuts for the foreseeable future includes a line that jumps off the page almost as much as that "25 percent" figure: "Minimum wage will be the floor for this reduction." It's a line that assures employees the company won't be cutting below minimum wage (which of course, …


B2B @ FolioMag 2009-04-28 14:46:52
RELATED: Penton Cuts Workweek, Reduces Pay Penton Media CEO Sharon Rowlands announced a workweek reduction from five days to four days this summer and a corresponding reduction in salary pay. In a memo to staffers, Rowlands said a number of the company?s properties during the first quarter reported financial results that were ?significantly below? the same period last year and ?well …


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