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B2B @ FolioMag 2014-02-11 18:15:00
 Customer and audience frustrations are fertile ground for new revenue opportunities. Sometimes it's easy to map those frustrations to a new data product or service, and sometimes you hit a brick wall. When that happens, it helps to get outside your comfort zone to find solutions.1. Generate Data From ScratchHere's a real example: A data publisher supplies data about a certain …


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B2B @ FolioMag 2014-01-30 20:41:15
 If you are a media company, your top-selling product for 2017 probably hasn't been invented yet. This was one of the more headline-worthy findings of JEGI's 2014 Media Growth Study (pdf). You don't have to believe in Kurzweil's Singularity to see that the rate of change in information technology is accelerating. The shrinking time-to-adoption curves in this plot illustrate that technologies …


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B2B @ FolioMag 2014-01-02 15:45:59
  In earlier posts, I wrote about the value of having a mobile app for your brand, and briefly touched on the associated marketing and sales challenges. In this post, I?ll dig deeper into how to successfully launch an app and build an audience. See Also: So Your CEO Says You Need to Be a "Digital First" Publisher? Part 1 | Part …


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B2B @ FolioMag 2013-10-29 18:30:18
 The relationship between magazine publisher and technology is becoming ever more complex. For some, technology is so central it's easy to begin to think that it's what defines you. The issue calls up the classic argument: What's more important, content or technology/delivery?At this week's MediaNext conference in New York one session attempted to tackle that question, though the two presenters came …


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B2B @ FolioMag 2013-10-04 19:45:42
 Yesterday, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: ?The advertising market for business publications is in free fall, and since most of the …


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B2B @ FolioMag 2013-09-26 20:06:18
 In my last post, I laid out the importance of the mobile web to publishers and dove into two strategic and operational mobile questions that CDOs need to address. In this post, I?ll pick up where I left off, and address three additional questions:? Which devices should you support?? What content should be available on the site? ? What?s your mobile …


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B2B @ FolioMag 2013-09-12 19:33:26
*Click chart to enlarge  Just two of 22 b-to-b media verticals showed ad page increases in the first quarter of 2013, according to the latest ABM BIN report. Though the industry averaged an ad page loss of 9.7 percent year-over-year, the Resources, Environment and Utilities segment grew 6.3 percent, while Travel, Business Conventions and Meetings publications had a 2.3 percent increase. The Automotive and …


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B2B @ FolioMag 2013-08-27 19:31:41
Like most show managers, you probably view sponsorship sales as an opportunity to increase revenue for your event. As we all know, well-positioned sponsorships can enhance the look and feel of your event and, at times, impact attendee perceptions of your event. This is especially true when you think of banners in common areas that can impact how an attendee views …


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B2B @ FolioMag 2013-07-25 17:18:59
 If you're like most b-to-b publishers, you're delivering a PC-optimized Web experience in a soon to be post-PC world.So it's time to migrate your website(s) to responsive design: Displaying content that arranges automatically based on the device and screen size of the viewer.  This lets you provide optimal reading, navigating, and viewing from any device, from a desktop PC to a …


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B2B @ FolioMag 2013-06-20 19:25:23
 Last month, I introduced the challenge facing executives in the publishing industry: What should you do when your CEO challenges you to get a digital strategy quickly and turn your company into a ?digital first? publisher? I laid out a suggested framework consisting of five key areas and then offered an overview of the first two:Five key channels to a successful …


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B2B @ FolioMag 2013-06-18 15:57:49
 B-to-b publishers have been downright inert about coming to grips with video. Nearly a century after Philo T Farnsworth broadcast his first electronic television signals, many b-to-b publishers are at best paying lip service to its marketing powers, with a few token videos on their sites, and perhaps a YouTube channel.  And who can blame them? Evaluating the ROI of a …


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B2B @ FolioMag 2013-05-29 21:36:10
  Being a ?digital first? publisher is quickly becoming the new standard. Readership is shifting from print to digital devices and the number of devices that your readers are using is growing at a phenomenal rate. According to a recent study by the NPD Group, U.S. homes have more than half a billion devices connected to the Internet. Even more shocking is that …


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B2B @ FolioMag 2013-05-23 19:10:05
  This month, LinkedIn celebrated its 10th birthday (that?s two more years than YouTube) and within the past decade, the social media network for professionals has really grown up. What was once viewed as solely a job-hunting destination has now evolved into a multi-faceted media channel, a place to consume thought-provoking content, digest POVs and commentary from industry leaders, share articles and …


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B2B @ FolioMag 2013-05-08 15:31:44
  The American Business Media Annual Conference last week in Jacksonville, Florida, was a really interesting one, for a whole lot of reasons. This year's conference was certainly the last of a breed. With the ABM membership voting last week to approve a merger with the Software & Information Industry Association, the ABM is no more, at least as the 107-year-old independent …


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B2B @ FolioMag 2013-05-02 14:45:20
 ?This was supposed to be a list of engineers at the car manufacturers. Why have you got so many people in here at supplier companies, like Bosch and Goodyear??It was a  reasonable question. The BPA statement for our automotive industry magazine showed the circulation neatly categorized by vehicle manufacturers and automotive parts suppliers, and then by job. I should have had …


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B2B @ FolioMag 2013-04-29 15:03:08
 At ABM's 2013 Annual Conference here in Amelia Island, FL today, membership cast their vote as the final step to approve the merger between ABM and SIIA. The vote came in at 83 for, 3 against, but not without a bit of drama. During the vote count, Lebhar-Friedman's Roger Friedman stood to pay a heartfelt tribute to the ABM of the …


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B2B @ FolioMag 2013-04-23 15:20:28
*Editor's Note: This blog originally appears on FOLIO: sister site, EXPOWeb.com While the Healthcare Information & Management Systems Society produces an annual tradeshow attended by more than 30,000 industry professionals, The Privacy & Security Forum was its first foray into smaller conference territory. A senior executive wondered out loud to me if we would make any money at all. Well, we …


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B2B @ FolioMag 2012-11-27 20:36:05
  Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua, a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Additionally, about 25 percent of respondents say they don?t know how their company plans to use social media marketing in the future. Although many …


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B2B @ FolioMag 2012-10-31 15:21:06
 We received this e-mail from the Joss Group on Monday, as the hurricane was about to hit. Not only did they take a shot at our decision to postpone the MediaNext event?we didn't cancel it, we postponed until January?but they also made hurricane jokes. For the record, Joss Group, here's some of what what Hurricane Sandy did: ? Caused 51 deaths.? …


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B2B @ FolioMag 2012-10-23 18:24:39
ABM, which is wrapping up its Executive Forum being held in Chicago this week, voted nine new companies into membership at its board of directors meeting Monday.Media members include Editorial Projects in Education, InsuranceNewsNet.com and new international member Beuth Verlag GmbH.The association also added six associate members, including Adobe Systems Inc., bXb Online, LiveIntent, MagToGo, Tout and WeiserMazars LLP. "These new …


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