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The American Business Media Annual Conference last week in Jacksonville, Florida, was a really interesting one, for a whole lot of reasons. This year's conference was certainly the last of a breed. With the ABM membership voting last week to approve a merger with the Software & Information Industry Association, the ABM is no more, at least as the 107-year-old independent …
B2B @ FolioMag 2013-05-02 14:45:20
?This was supposed to be a list of engineers at the car manufacturers. Why have you got so many people in here at supplier companies, like Bosch and Goodyear??It was a reasonable question. The BPA statement for our automotive industry magazine showed the circulation neatly categorized by vehicle manufacturers and automotive parts suppliers, and then by job. I should have had …
B2B @ FolioMag 2013-04-29 15:03:08
At ABM's 2013 Annual Conference here in Amelia Island, FL today, membership cast their vote as the final step to approve the merger between ABM and SIIA. The vote came in at 83 for, 3 against, but not without a bit of drama. During the vote count, Lebhar-Friedman's Roger Friedman stood to pay a heartfelt tribute to the ABM of the …
B2B @ FolioMag 2013-04-23 15:20:28
*Editor's Note: This blog originally appears on FOLIO: sister site, EXPOWeb.com While the Healthcare Information & Management Systems Society produces an annual tradeshow attended by more than 30,000 industry professionals, The Privacy & Security Forum was its first foray into smaller conference territory. A senior executive wondered out loud to me if we would make any money at all. Well, we …
B2B @ FolioMag 2012-11-27 20:36:05
Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua, a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Additionally, about 25 percent of respondents say they don?t know how their company plans to use social media marketing in the future. Although many …
B2B @ FolioMag 2012-10-31 15:21:06
We received this e-mail from the Joss Group on Monday, as the hurricane was about to hit. Not only did they take a shot at our decision to postpone the MediaNext event?we didn't cancel it, we postponed until January?but they also made hurricane jokes. For the record, Joss Group, here's some of what what Hurricane Sandy did: ? Caused 51 deaths.? …
B2B @ FolioMag 2012-10-23 18:24:39
ABM, which is wrapping up its Executive Forum being held in Chicago this week, voted nine new companies into membership at its board of directors meeting Monday.Media members include Editorial Projects in Education, InsuranceNewsNet.com and new international member Beuth Verlag GmbH.The association also added six associate members, including Adobe Systems Inc., bXb Online, LiveIntent, MagToGo, Tout and WeiserMazars LLP. "These new …
B2B @ FolioMag 2012-09-28 17:32:00
Four days in and I really do like Quartz. I like the catchy categories like ?Energy Shocks,? and ?Low Interest Rates,? and ?Modern States.? I like the simple and clean look. And I like the ease of navigation on my iPad and my iPhone5 (just had to throw that in?kinda like a middle school student who inserts, n?est pa? at the …
B2B @ FolioMag 2012-09-11 20:50:39
FOLIO: unveiled a one-day, nuts-and-bolts training workshop this week focused on presenting essential new skills for content creation and deployment. The workshop will be conducted three times in 2012?in Los Angeles (October 10), New York (November 14) and San Francisco (December 4). Called C2, the workshop is built on more than 70 case studies and best practices from around the media …
B2B @ FolioMag 2012-08-21 20:39:35
Like most of you, I pay close attention to what is going on in the event space. I find myself particularly interested in trends and the overall outlook for our industry. Not surprisingly, some events are up, others are down and many find themselves relatively flat. However, being internal optimists, we always look for the silver lining?exhibit space was off, but …
B2B @ FolioMag 2012-08-14 17:37:43
An announcement went out today, but if you haven't seen it, we've decided to put Foliomag.com on a metered paid-access model. Here's why:Our mission has always been to provide you with the most up-to-date and in-depth resources to help media companies succeed. Our news and analysis lead the industry. Our blogs, columns and more offer the context and perspective you need …
B2B @ FolioMag 2012-07-11 21:47:11
Only 20 percent of sales and marketing executives are confident that their current demand generation campaigns are effective, according to recently released research from Corporate Visions, Inc., a leading sales and marketing messaging company. Based on a poll of more than 440 b-to-b sales and marketing professionals around the globe, the survey results aren?t really surprising and highlight both a challenge and …
B2B @ FolioMag 2012-05-31 17:25:59
It?s sad but true, Virginia?less than half of IT decision makers consider the marketing content they receive from the vendor community to be of any use. How do we know this? We polled them of course! Surveys never lie, but there?s reason to believe that this one was particularly accurate. For one thing, the sample was quite sizeable?over 860 corporate IT …
B2B @ FolioMag 2012-05-01 18:32:23
Frank Cutitta, CEO of the Center for Global Branding, speaking at the American Business Media Annual Meeting in San Francisco Tuesday, offered an insight into the relationship of IT and Marketing. With a slide showing a road sign warning drivers to slow down next to another of a rocket careening out of control, said: ?IT is the land of slow and …
B2B @ FolioMag 2012-04-26 17:50:45
Expanding the b-to-b audience is something all publishers in this demographic are trying to do?growing circulation beyond traditional bases is essential in 2012 and something Nick Cavnar, vice president of circulation for Hanley Wood Business Media, understands. When looking at new media versus a qualified model, media professionals can see that the results provide somewhat of a schizophrenic audience model, Cavnar …
B2B @ FolioMag 2012-04-17 14:12:07
Bring your own device (BYOD) is one of those big changes currently sweeping through the tech sector. Instead of the new employee being handed an aging laptop much abused by the three previous employees, the newbie is being told to use whatever device they want and the IT staff will do the work of connecting the BYOD to the corporate network. …
B2B @ FolioMag 2012-03-27 15:00:20
For 35 years?mostly living in Manhattan?I have owned a car. This past weekend I gave up my car at lease-end and did not replace it. I realized that in four years I hadn?t driven 9,000 miles and the cost and annoyance of owning was not worth it. I could rent when needed.I decided to use the cathartic experience to think of …
B2B @ FolioMag 2012-03-20 20:11:50
Last fall, at the American Business Media?s Executive Forum, I joined IDG Enterprise CCO John Gallant and SourceMedia EVP/CCO David Longobardi on stage for a panel about the future of content and editorial and, much to my surprise, my introduction of the ?brandividual? concept turned into a lightning rod for subsequent hallway conversation (see FOLIO:'s blog on the topic here). When …
B2B @ FolioMag 2012-02-14 20:39:42
Few things have caused more disruption for business marketers and business media than the changing nature of demand generation. Email, the Internet and social media have enabled drastic new ways to generate demand and engage with customers and prospects. As a result, many of the laws of physics in advertising and marketing - reach and frequency, brand awareness, brand preference and …
B2B @ FolioMag 2012-02-07 17:29:00
The sale of Ziff Davis Enterprise to online marketing company QuinStreet Friday raises some interesting and, on the surface, worrisome thoughts on the role brands and content play in connecting buyers and sellers. I should mention that we don't yet really know how QuinStreet is planning to incorporate ZDE's brands into its operation. The company declined to offer any details in …
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