Finally!

Building product manufacturers and their advertising agencies have run large graphic ads in print-based architecture magazines for generations.

In fact, large graphic ads — often full-page or double-page spreads — have long been the mainstay of product branding advertising in A/E/C markets.

This makes good sense. The hundred thousand or so architects who specify billions of dollars of building products every year in the US, and more worldwide, are designers — visual thinkers.

EXAMPLE BIG PICTURE ADVERTISEMENT GET GRAPHIC — BIG PICTURE ADS AT ARCHWEEK The ad above is an example big picture ad in the 450 by 600 pixel size (vertical orientation). The ArchitectureWeek rate sheet includes this and larger big picture ad sizes up to "full page" 450x900 (vertical) and 600x600 (horizontal).

Architects and other designers need to know the look of the products they choose, and they need to believe in the quality of those products. As responsible professionals, architects and designers benefit from the knowing the quality image of products brands they can rely on.

Some of the professional's confidence in a building product brand comes from experience. Much of their brand loyalty comes from the broader cultural context informed and influenced by high-touch large format graphic advertising.

However, the commonplace "display advertising" types online — banners, skyscrapers, and standard rectangles — are entirely inadequate for these product branding messages. This is where online has failed to support the building product marketer, until now.

The commonplace online types can be quite cost-effective for direct-response advertising, but they are simply far too small to carry the kind of tried-and-true product branding images and messages that building product manufacturers and their advertising agencies have long relied on.

This is why ArchitectureWeek has introduced "big picture" advertising to the online world.

Finally, you can take the concepts and often even the basic creative of large graphic ads designed for the print magazine channel, and present these large ads online, where the dominant audience of design professionals now resides.

Following Architects Online

While print magazine readerships are shrinking, the expanding online audience means ArchitectureWeek is read weekly by a large elite audience of design professionals in the building industry, including architects, interior designers, builders, home designers, specifiers, landscape architects, planners, and builders and engineers.

This is a select audience of key opinion leaders and decision makers with regard to building products, design tools and media including high-end commercial and home construction products and finishes, and furnishings, style products, and accessories, and computer hardware, software and printers.

Most architects read ArchitectureWeek!

ArchitectureWeek readers influence or decide the majority of commercial building product specifications across the United States and Canada, a major share in the UK, and a growing proportion worldwide.

We invite you to start rowing with the tide. Design and building readers have already made the switch to consuming information online-first, and it is now time for building product marketers to follow the eyeballs. As a significant plus, these days you can pick up great recession-beating ad values online as well.

Join premiere brand advertisers from Autodesk and Alcoa, to Siemens and Sherwin-Williams, and  reach more design deciders.

Contact ArchitectureWeek today to learn more.

New Ad Formats for Product Branding Online

These new ad formats support true high-resolution graphic ads — including half page and full page-equivalent sizes — integrated directly into the high-traffic content pages of ArchitectureWeek feature articles. Now building product manufacturers can present powerful brand images online effectively.

BIG PICTURE ADS — For the major building product brand looking to really express itself online. Large-format high-resolution graphic advertisement on the Web — comparable to the full-page print ad — integrated directly into prestigious, high-traffic ArchitectureWeek feature content pages. As parked ads these have powerful image-based communication combined with roadblock impact. Available nowhere else online! ad type dimensions in pixels cost per page/week Full page 450x900 (vertical) or 600x600 (horizontal) $1995 Three-quarter page * 450x600 (vertical) or 600x450 (horizontal) $1495 Half page - IAB standard 300x600 (vertical only) $995 Jumbo Rectangle * 300x450 (vertical) or 450x300 (horizontal) $595 * Example 450x600 vertical, on a feature article page,   Example 600x800 vertical, on a feature article page,   Example 600x450 horizontal, on a feature article page,   Example 300x450, on a department page,   Example 300x450, on a feature article page.

ArchitectureWeek and the Artifice Design and Building Network

ArchitectureWeek is the leading architecture magazine online, covering new buildings worldwide and a spectrum of design, technical, and cultural issues, with 500,000 monthly unique visitors, plus a weekly email newsletter double-opt-in subscribership of 120,000. Great graphics and sharp inspiring writing, delivered at Internet speed, have earned us a large and loyal audience of architectural designers and design and building managers. ArchitectureWeek readers specify billions of dollars of quality brand building products very year.

People love ArchitectureWeek. Read how these design professionals actually spend more time with ArchitectureWeek than with old-fashioned paper-based design magazines.

As the top family of architecture-related sites on the Web (according to independent Alexa and Compete statistics) ArchitectureWeek, GreatBuildings, and DesignCommunity provide the strongest, most cost-effective channel for communicating your marketing messages to building design professionals. ArchitectureWeek has comparable total reach to Architectural Record and other offline professional architecture magazines, with lower cost, faster response, and the superior campaign-accountability available only online.

Site Overview

With over two million monthly unique design and building visitors and many millions of monthly ad impressions, the Artifice family of transformational media sites featuring ArchitectureWeek, GreatBuildings, and DesignCommunity, accelerated by the leading architecture wiki, provides the most powerful architecture and design advertising venue available online. Prove it to yourself by comparing our superior independent traffic rankings at Alexa and at Compete.com (for US-only rankings) to those of other design and building web sites, and then please get in touch.

Association with the active professional content across the ArchitectureWeek web family provides strong branding opportunities for leading building product brands, together with both greater architecture-specific traffic volume, and sharper targeting opportunities, to a high-impact professional audience. Great new articles every week and constant site innovation by highly responsive full time creative and technical staff helps us bring unique value to creative marketing partnerships.

High praise by world-class reviewers like the New York Times, Yahoo, the Times of London, Architectural Digest, the New York Daily News, BBC, and Architectural Review, assures the most positive context for your quality brand campaign.

And our readers and subscribers love ArchitectureWeek. Read what they say!.

Outstanding quality, custom sponsorship opportunities, and superior effectiveness make ArchitectureWeek the right investment for your quality brand advertising.

Readership Profile

More than 500,000 readers per month, with 120,000 double-opt-in weekly newsletter subscribers.

ArchitectureWeek is read weekly by a large elite audience of design professionals in the building industry, including architects, interior designers, builders, home designers, specifiers, landscape architects, planners, and builders and engineers. This is a select audience of key opinion leaders and decision makers with regard to building products, design tools and media including computer hardware, software and printers, and high-end commercial and home finishes and furnishings, style products, and accessories.

Most architects read ArchitectureWeek!

ArchitectureWeek readers influence or decide the majority of commercial building product specifications across the United States and Canada, a major share in the UK, and a growing proportion worldwide.

Typical ArchitectureWeek readers are architects and other building industry professionals, style-conscious, decisive, high-income, college-educated consumers, ranging from young adult upward, and they are balanced as to gender. They read, take pictures, and travel extensively. They are highly open to innovation, but with a practical bent, looking for utility as well as novelty. As a style leader, each of our typical readers influences a wide circle of clients, friends, and colleagues, creating a total audience market footprint of several billion dollars.

Readership Survey Highlights