Page E1.3 . 16 May 2012                     
ArchitectureWeek - Environment Department
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Designing the Neighborhood Retail Center

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Pelli Clarke Pelli designed The Avenue, a multibuilding mixed-use development in the Foggy Bottom neighborhood of Washington, D.C. This block combines ground-floor retail with residential units above. Image does not appear in book.
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A Whole Foods Market grocery store serves as the anchor for the neighborhood retail center of The Avenue. Image does not appear in book.
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A series of smaller retail spaces extends west along the southern edge of The Avenue's site, adjacent to the Whole Foods Market. Image does not appear in book.
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Built on a one-block, 2.4-acre (one-hectare) site, The Avenue comprises 1.3 million square feet (124,000 square meters) divided among a ten-story office-and-retail building and two 12-story residential-and-retail buildings. Image does not appear in book.
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One of The Avenue's residential buildings is set back from the southern edge of the site, forming a plaza that is anchored at either end by the George Washington University subway station and the grocery store. Image does not appear in book.
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The Whole Foods Market occupies the full south-facing width of The Avenue's easternmost residential structure. Image does not appear in book.
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Indoor and outdoor seating at the grocery store invites customers to linger in all kinds of weather. Image does not appear in book.
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The Whole Foods grocery store at The Avenue occupies both ground-floor and basement areas of the building, with adjacent escalators for people and shopping carts linking the two levels. Image does not appear in book.
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