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CULTURE THIS WEEK |
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THE STORY OF SAARINEN'S JOHN DEERE HEADQUARTERS Carefully tucking away "the car's fat shine" was integral to the definitive Deere & Company Administrative Center in Moline, Illinois, later renamed Deere & Company World Headquarters. The exemplar for all subsequent corporate estates, it brought together landscape, site plan, and architecture into an elegant and commanding solution. Deere definitively proved the corporate value of the high-image, high-style suburban headquarters.
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Thinking back, an image that most endures in my mind is the white tower and compound of William Wurster's Gregory House (1929) in the Santa Cruz Mountains. The Gregory Farmhouse, as it's usually referenced, is a misnomer: it is a country retreat designed and built between 1927 and 1929, a place of the soul, no doubt, for a very sophisticated San Francisco family.
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