by Finith E. Jernigan

Have you ever dreamed about a time when you could call up the site details for a new project — in real time? Without hiring a surveyor? Without visiting the site? Have you ever dreamed about a time when you could open a file and have all the as-built and as-operated details for the remodeling project that you just won? Have you ever wished that you could really understand how your new client's company works, without doing weeks of diagnostics and fact-finding? Well, now you can.

Building Information Modeling is, as a concept, so universal and so wide reaching that it can (and probably does) include nearly anything that you can think of. If it touches on the built environment, BIM processes can make it better and more efficient.

This complexity has led many of the pioneers to be bogged down in an endless loop of adding detail upon detail. They have a lofty goal — to develop fully functional and user-friendly systems that everyone in the building world can use to interact with each other. They work to capture all of the information that our world revolves around.

You cannot wait for them to finish. If you do, you will be left behind.

You can have the benefits from BIM today. The tools are available — and have been for 20 years. That is why we talk about Simple BIM.

• Simple BIM is about getting results, using BIM — right now.


• Simple BIM lets you use the tools and processes that work well — right now.


• Simple BIM lets you make sure that you position yourself to take advantage of other technologies as they become commercially available.

You and your clients cannot wait for someone else to figure out all of the complex systems and standards for you. You have within your current resources and available tools the ability to deliver many of the benefits of BIM, today. Moreover, using these resources and tools in new ways, you have the ability to produce better architecture and happier clients.   >>>

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SUBSCRIPTION SAMPLE Because of its extensibility, BIM can be used in a building's design from beginning to end. At each step, it is important to include enough detail to accomplish the goals of that part of the design process. Image: Courtesy Finith E. Jernigan Extra Large Image SUBSCRIPTION SAMPLE Compared to the timeline of a more traditional design approach, BIM supports the inclusion of more detailed information far earlier in the design process. Image: Courtesy Finith E. Jernigan   Click on thumbnail images to view full-size pictures.