Page N1.2 . 19 May 2010                     
ArchitectureWeek - News Department
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QUIZ

Ten Years of ArchitectureWeek

continued

An architecture magazine is quite properly all about the buildings, and we see the people and places and firms that create, inhabit, and preserve the buildings — you — as the most fundamental contributors to ArchitectureWeek.

Backing you up at ArchitectureWeek, there's an amazing worldwide team of writers, photographers, and cooperating firms, as well as collaborative publishers, who work essentially constantly to bring you the buildings, the people and the places and their stories — to make a magazine of it.

Over one hundred outstanding contributing writers, and even more contributing photographers, are too numerous to thank here individually. If we don't believe in it, we don't publish it, so we do sincerely and deeply thank each and every contributor. And we invite you to browse the directory of ArchitectureWeek authors and explore some familiar and perhaps unfamiliar names.

A few names do pop out. Michael Crosbie has been our number-one go-to person for important stories for ten years. Don Barker gave a bright light from London for several years, before his immersion in buildings led him from photojournalism into architecture full time. Dave Guadagni has written the weekly architecture quizzes you know and love (as we hear) for all our years to date — and we hope, for many years to come!

As our original managing editor, at the hub of weekly editing and production coordination, and the author of many articles, B.J. Novistki made a huge and lasting contribution to ArchitectureWeek over a span of seven intense years overflowing with creativity.

ArchitectureWeek is unapologetically an editorial-first magazine, not some clever investment vehicle to spin pages (or page views) into gold. But the business structure of a magazine is as crucial to its continuation as the structural framework is to the continuation of a building. We are indebted to the tireless contributions of our sales and business team.

When we started this journal back in 2000, the idea of publishing a serious professional architecture magazine as an online-first, online-only periodical was fairly radical. That was also the heyday of the Internet bubble, with a wealth of online advertising readily available, and almost any online venture seemed worth a try. Over the next year or two, as the bubble burst, many of those tries had to give up ingloriously. Sticking to fundamentals, we managed to make it through.

Today, it seems nearly every print magazine has a web site. At the same time, true online-focused professional magazines remain relatively rare, particularly outside of the inherently online-centric information-technology field.

On the business side, part of the challenge and pleasure of pioneering the online design magazine has been working steadily over the years in cultivating the more adventurous building-product manufacturers, and their creative agencies. The latest in a series of product marketing innovations from ArchitectureWeek is our big picture ads offering. Simply put, beautiful and effective products are a central part of the design process, and it sometimes takes a whole lot more page real estate than a classic banner or skyscraper ad to show design products effectively.

Today, while readers have largely shifted online, still far more dollars are going into old-style print advertising than online. The rate of change to online does seem to be increasing, and it seems likely that the building product manufacturers will be crossing the chasm soon.

Back on the editorial side, we look to continue weaving environmental performance into our everyday assessment of design and building. While we continue to have a focused environment department to highlight energy and ecological performance maneuvers, we're working every week to better embody the new cultural consciousness in architecture.

Where has sometimes been commonplace to take conventional building as standard and green building as a special topic, we're moving toward recognizing and reporting on one rich, unified standard of architecture in which safety and comfort for the world around is as important as safety and comfort for the world within.

Watch for more seamless integration of aesthetic and experiential aspects of design with environmental and other function aspects as our coverage continues to evolve.

As we work to serve the design community, things change — fast, sometimes. Please tell us what you need, what you want. Any time.

Please join us, and let us join you, in the great adventure, boldly into the future of design and building on Earth.

Discuss this article in the Architecture Forum...

Kevin Matthews is Editor in Chief of ArchitectureWeek.

 

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