Page E1 . 10 June 2009       
ArchitectureWeek - Environment Department
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PELLI'S PLATINUM VISIONAIRE

At first glance, the glossy new 35-story condominium tower slicing into the lower Manhattan skyline doesn't stand out as a beacon of sustainable design. Its sleek form — an extruded curving wedge accented with red terra cotta bands — looks more Ferrari than Prius. And the structure's granite base and travertine lobby walls are elements not usually associated with green building.

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GREEN STIMULUS MULTIPLICATION

What if there were a way for states, cities, and counties to leverage each dollar of federal stimulus money they spend to generate $14 of private spending, create 14 times the number of jobs, reimburse the federal government $3, and get a dollar back to boot?

And what if that economic solution could also help us tackle climate change by constructively attacking building-related carbon emissions?

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GREEN OR GREENWASHED?

What would you call a green building standard that, on balance, tends to interfere with environmental reform more than help?

In March 2009, ABC's Extreme Makeover: Home Edition television show featured the first house in the country to win certification under the new green building standard from the National Association of Home Builders.

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