In his keynote speech for Autodesk University 2008, Tom Kelley noted that the more time you spend in an industry, the more expertise you develop; but at the same time, you begin to screen out information. He suggested that in these times of economic downturn, companies should take a more anthropological view and look beyond what they already know. Kelley quoted Marcel Proust: 'The real act of discovery consists not in finding new lands, but in seeing with new eyes.'
