Page D2.1 . 31 October 2007                     
ArchitectureWeek - Design Department
< Prev Page Next Page >



Pentagram Essenziale

by Jo Baker

It seems both fitting and fashionable to design a high-end lingerie store with minimalism in mind. Just as less is more in the world of underwear, luxury retail design has long subscribed to a similar philosophy.

For Lorenzo Apicella and John Rushworth at Pentagram, the fabled London-based multidisciplinary design firm, this was the natural starting point for the creation of Essenziale, a signature, unisex lingerie and beachwear boutique in London's gentrified Mayfair district.

The brief for the 100-square-meter (1,100-square-foot) store was to create a dynamic synthesis of graphic, interior, and fashion design, one that would both unify and highlight a buffet of top-end European brands, among them La Perla, Eres, and Dior. The size of the space suggested a fairly intense vocabulary, however.   >>>

Discuss this article in the Architecture Forum...


ArchWeek Image

The Essenziale store in London's Mayfair district, designed by Pentagram.
Photo: Richard Bryant Extra Large Image

ArchWeek Image

Retail space at Essenziale occupies two stories, one at street level and one below.
Photo: Richard Bryant Extra Large Image


Click on thumbnail images
to view full-size pictures.

< Prev Page Next Page > Send this to a friend       Subscribe       Contribute       Media Kit       Privacy       Comments
ARCHWEEK  |  GREAT BUILDINGS  |  ARCHIPLANET  |  DISCUSSION  |  BOOKS  |  FREE 3D  |  SEARCH © 2007 Artifice, Inc. - All Rights Reserved