It seems both fitting and fashionable to design a high-end lingerie store with minimalism in mind. Just as less is more in the world of underwear, luxury retail design has long subscribed to a similar philosophy.
For Lorenzo Apicella and John Rushworth at Pentagram, the fabled London-based multidisciplinary design firm, this was the natural starting point for the creation of Essenziale, a signature, unisex lingerie and beachwear boutique in London's gentrified Mayfair district.
