NEW HEIGHTS OF SUSTAINABILITY

A crisp, subtly articulated new form has risen among New York’s highrises. The Helena, a 580-unit apartment building designed by Fox & Fowle Architects, brings elegant design and sustainable technologies to a building type often underserved in both these regards. Next week, writer Katharine Logan will explain how design and sustainability reinforce each other in glass and metal.

MARKETING FOR ARCHITECTS AND DESIGNERS

Computers have changed the way architects approach marketing in two ways. They have made the design and production of marketing pieces much easier by facilitating the manipulation of images, text, and graphics. And technology has provided new delivery mechanisms for marketing communications such as the Internet and digital video disc. Next week, authors Harold Linton, Laura Clary, and Steven Rost will share some examples.