Architecture's communicative function was disregarded throughout the first half of the twentieth century. During the 1950s, Robert Venturi and I independently developed a strong interest in it. In the mid 1960s, we looked for a site where we could study architectural communication somewhat separately from architecture's other functions and away from complex urban patterns that would make the communication systems less clear. We found it in the Nevada desert on the Las Vegas strip.
ROCK OF ARTS
All too often, college campuses tend to "ghettoize" the arts. A special facility is created in an out-of-the-way spot where artsy students hang out and pursue their passions. Science majors, math students, and others who are not "into" the arts might find such an arts center intimidating, or at least mysterious. What's in it for them?