In looking back at the successes highlighted by this competition over the past decade, Montréal's Mayor Gérald Tremblay said proudly: "Commerce Design Montréal has succeeded in involving and bringing together businesspeople, design professionals, members of the public, governments, and the tourism sector. Since 1995, this synergy has had a powerful impact on the quality of the urban environment as well as on the city's economic competitiveness, cultural scene, and identity."

The effect is visible in the thoughtful design of large stores and small boutiques, in hair salons and restaurants. These projects are not concentrated downtown but are found throughout Montréal, where they are helping to reinvigorate neighborhoods of all densities. The projects have little else in common except that they have rejected the clichés of mass appeal and flatter their customers who are presumed to value design and urbanity over the ordinary.   >>>