by ArchitectureWeek

It is no longer enough for architects to offer their clients service in design and construction. In today's competitive marketplace, clients are expecting an expanded range of services, and successful architects are looking for ways their special skills can support their clients' overall business strategies.

This, according to speakers at the fourth Architects Technology Summit that was held in San Diego, California, in December, 2000. Architects, technologists, and futurists came together to explore how the architecture profession can succeed in the digital economy.

Richard Hobbs, FAIA, resident fellow of The American Institute of Architects, spoke to the audience about the "architecture beyond architecture" — the network, the strategy, the connection of all parts of the client's and user's business strategy.

Hobbs described the new role of the architect as the facilitator and integrator of the knowledge and disciplines necessary to serve those needs. Just as architects are trained to integrate diverse inputs to create a building, they can apply that skill to integrate, explain, and visualize other forms of data that businesses depend on.

Fast-Track in Overdrive

One firm that has a head start in offering innovative services is The Stubbins Associates, Inc. Principal Scott Simpson, FAIA, described how his firm is using new technologies to increase their profits and service to the client.

Pressured by zoning deadlines, the architects, owners, and builders rushed the biotechnology laboratory building to completion. Image: The Stubbins Associates, Inc. Simpson reported that the biotechnology company owners praised the building as the best laboratory they have: the highest quality at the lowest cost. Image: The Stubbins Associates, Inc.   Click on thumbnail images to view full-size pictures.