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Palladio's Four Books on Architecture | |
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Twenty-First Century Urbanism | |
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Expanding Your Practice through Web Marketing | |
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CULTURE THIS WEEK |
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PALLADIO'S FOUR BOOKS ON ARCHITECTURE Editor's Note: In the 16th century, the great architect Andrea Palladio wrote "I Quattro Libri dell'Architettura." The influence of "The Four Books on Architecture" is still felt by professionals four centuries later. Octavo, a publisher of rare books in digital formats, has recently issued a CD-ROM reproduction of a first edition of this classic of architectural literature. The following is excerpted from a commentary by architectural historian Robert Tavernor, which is part of Octavo's publication.
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TWENTY-FIRST CENTURY URBANISM
Book Review: E-topia: "Urban Life, Jim—But Not as We Know It" by William Mitchell. The MIT Press, 1999. ISBN 0-262-13355-5.
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EXPANDING YOUR PRACTICE THROUGH WEB MARKETING Every architecture firm, it seems, has a web site, but how effective are these sites as marketing tools? It depends how you use them. During the 1990s, many firms placed their billboards on the information highway by setting up a promotional web site. It might have included a portfolio of work, some high-sounding statements of design philosophy, perhaps a client list, and news of current projects.
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