Page C1 . 12 July 2000       
ArchitectureWeek - Culture Department
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    CULTURE THIS WEEK

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    TWENTY-FIRST CENTURY URBANISM

    Book Review: E-topia: "Urban Life, JimóBut Not as We Know It" by William Mitchell. The MIT Press, 1999. ISBN 0-262-13355-5.

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    CASHING IN ON ENERGY-SENSITIVE DESIGN

    Imagine a future in which architects do well by doing good. When they devote time to carefully integrating all the energy-related systems in a building; when the resulting efficiency dramatically decreases our dependence on imported oil; and when the triumphant architects are gratefully rewarded with significantly higher design fees.

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    EXPANDING YOUR PRACTICE THROUGH WEB MARKETING

    Every architecture firm, it seems, has a web site, but how effective are these sites as marketing tools? It depends how you use them. During the 1990s, many firms placed their billboards on the information highway by setting up a promotional web site. It might have included a portfolio of work, some high-sounding statements of design philosophy, perhaps a client list, and news of current projects.

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