CASHING IN ON ENERGY-SENSITIVE DESIGN

Imagine a future in which architects do well by doing good. When they devote time to carefully integrating all the energy-related systems in a building; when the resulting efficiency dramatically decreases our dependence on imported oil; and when the triumphant architects are gratefully rewarded with significantly higher design fees.

EXPANDING YOUR PRACTICE THROUGH WEB MARKETING

Every architecture firm, it seems, has a web site, but how effective are these sites as marketing tools? It depends how you use them. During the 1990s, many firms placed their billboards on the information highway by setting up a promotional web site. It might have included a portfolio of work, some high-sounding statements of design philosophy, perhaps a client list, and news of current projects.

WHAT IS THE CULTURE OF BUILDING?

With its curved metallic forms, the new Guggenheim Museum in Spain has been widely acclaimed by architecture critics as the unique and original product of a highly creative architect. Like nothing the city of Bilbao had ever seen before, it caused at least one critic to remark that the twentieth century, at its end, had finally produced a building worthy of the times.