EXPANDING YOUR PRACTICE THROUGH WEB MARKETING

Every architecture firm, it seems, has a web site, but how effective are these sites as marketing tools? It depends how you use them. During the 1990s, many firms placed their billboards on the information highway by setting up a promotional web site. It might have included a portfolio of work, some high-sounding statements of design philosophy, perhaps a client list, and news of current projects.

MAYBECK RETURNS TO OREGON

Did you ever fantasize about doing an apprenticeship under one of the great master architects? Working with direct guidance from Frank Lloyd Wright or H. H. Richardson? Now that fantasy has become more realizable: the revered California architect Bernard Maybeck has recently returned to life and, surprisingly, returned to Oregon.

WHAT IS THE CULTURE OF BUILDING?

With its curved metallic forms, the new Guggenheim Museum in Spain has been widely acclaimed by architecture critics as the unique and original product of a highly creative architect. Like nothing the city of Bilbao had ever seen before, it caused at least one critic to remark that the twentieth century, at its end, had finally produced a building worthy of the times.