Finally, Feather advised architects, "Focus on growth markets and sectors like high tech, leisure/tourism, and healthcare. Avoid mature, dying, and overbuilt sectors like office buildings and shopping centers." He urged architects to consider how the end use of buildings might change, and to "build flexibility in."

As if Design Mattered

Architect, former New Hampshire Congressman, and current U.S. Ambassador to Denmark, the Honorable Richard Swett, urged architects to take leadership positions in their profession and "broaden their impact on public policy."

Living in Denmark, a country which values good design in everything from "buildings to bottle openers," Swett told his audience that architects should practice "design diplomacy" and use their special skills to improve culture, the arts, and quality of life issues in the United States. "We have things to contribute outside the profession," he explained.

Ambassador Swett suggested that architects also consider increased involvement in civic affairs. "We are adept at juggling activities and information sources and this creates the opportunity to expand influence in the community."

Swett told the group to start considering themselves to be first and foremost information mangers. Combining a variety of disciplines into a team is an unusual and valuable skill, said the Ambassador. "You should be active in diplomatic and policy activities around the world."